tip of the month

prevent breakage!

Wet hair is fragile, so never use a brush or force tangles by pulling. Start by using Alberto VO5® Conditioner for your hair type and towel dry hair. Gently ease out tangles starting at the tip and working up to roots with a wide tooth comb. Less breakage means a smoother, more beautiful style.

company

overview

The Alberto Culver Company is a $1.5 billion manufacturer and marketer, focused on beauty and personal care with an additional portfolio of household products. The company is traded on the New York Stock Exchange under the symbol ACV.

Alberto Culver is the fourth largest manufacturer of hair care products in the United States and the second largest in the UK. Its leading hair care brands include TRESemmé, Alberto VO5, and Nexxus. Soft & Beautiful, Just For Me, Motions and TCB brands make the company the second-largest producer of hair care products for women of color in the world. The company also competes in the skin care category with its St. Ives, Soft & Beautiful Skin and Noxzema brands. In the household category the company created and markets such well-known brands as Mrs. Dash and Static Guard.

The company was founded in 1955 by Leonard Lavin. He and his wife Bernice guided the company's growth until 1994 when they turned it over to a second family generation. Mr. Lavin remains a director of today's Alberto Culver and his daughter, Carol Lavin Bernick, is the company's Executive Chairman.

The company is headquartered in Melrose Park, Illinois.

Mission Statement:

The Alberto Culver Company is dedicated to building, for the long term, profitable businesses and substantial brands which are recognized for bringing innovation and value to consumers and an excellent return to shareholders.