tip of the month

prevent breakage!

Wet hair is fragile, so never use a brush or force tangles by pulling. Start by using Alberto VO5® Conditioner for your hair type and towel dry hair. Gently ease out tangles starting at the tip and working up to roots with a wide tooth comb. Less breakage means a smoother, more beautiful style.

brands

One of the key assets of a successful consumer products company is its brands.

Alberto Culver has demonstrated over time an exceptional ability to sustain and grow brands whether internally developed or acquired from other companies.

Alberto VO5, our flagship beauty brand on which the company was founded in 1955, is still a strong seller in key markets worldwide. TRESemmé remains one of the fastest growing brands in the hair care category. Nexxus - today both a premium retail and a strong salon brand - continues its dramatic growth. St. Ives continues to be leader in finding natural solutions to skin care needs. Noxzema is an iconic brand trusted by millions for cleansing and complexion care. Our key brands in the African-American market - Motions, Just For Me and Soft & Beautiful - continue to grow in their existing markets and develop new markets.

Mrs. Dash and Static Guard are household staples.

These brands grow because they are nurtured in an innovative environment where tomorrow's products are driven by the needs and dreams that consumers tell us about today.

Whatever your beauty needs, we invite you to visit the individual pages for each of the brands of Alberto Culver.